Introduction
Sparked Soul is a handmade jewelry brand looking to sell in local Springfield/Ozarks craft fairs and art shows. When Hannah, the founder of the brand approached me, she wanted a stand out brand that wouldn't feel the same as the booths around her, and also encapsulated the avant garde + whimsical feeling of her creations.
Logo Process
The Sparked Soul logo needed to feel crafted, light, unique and modern. I chose a script typeface that felt warm and handmade while also staying legible, and modified it into mark below.
Deliverables
Sparked Soul needed to be designed from the ground up, there was no existing brand before. I designed all below collateral to ensure that when local art festival attendees see Sparked Soul's booth, it captures their attention.
Contents Lockup
To further push the envelope of Sparked Soul's bright and vibrant brand, I also incorporated a contents label for the boxes, informing the consumer of important product information while also giving the product a crafted and tested aesthetic.
Capstone Project Boards
Along with being a freelance project, Sparked Soul was also my capstone project and on display in the spring 2025 practicum show at Missouri State University. I had the opportunity to design informational boards about my project and its story and also show off some of the deliverable designs to the public.
